THE IMPORTANCE OF COMMUNICATION FOR SPORTS DEVELOPMENT: THE ROLE OF THE FRENCH LANGUAGE
Sport is one of the factors which bring people together or rivals establish contacts between themselves and stay together relishing various opportunities offered by sports. Human relations are organic characteristic feature of sport to such an extent that it seems queer if someone practices sports alone. Imagine what would be left of sports if it were deprived of the characteristic of community and friendship. Therefore, the purpose of this paper is the adoption of French language into sports for communication to facilitate the area of cooperation among sports men and women for sports development since sports is a vehicle for unity and Nation building. In order to achieve this, all barriers which are lingering in sports development should be removed. This paper advocates that the Anglophone sports men and women should learn French language as their francophone counterparts regional and global sports development. In addition, the article focuses on effective communication and its relevance in sports development in a rapid changing word, where increased globalization and competition is the
order of the day. The methodological approach employed in this article is descriptive. The findings are that French language as a means of communication will be very useful in sports. One of the ingredients taking sports to greater height is the use of a common language, because it brings about friendship, unity, publicity and commercialization which is what sports is all about instead of coaches, athletes and administrators depending on interpreters.
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